# Content writing brief

Working topic:
Reader and situation:
Decision this page helps the reader make:
Primary keyword and related questions:
Keyword difficulty, provider, market, and date checked:
Live search result observations and why this target is attainable:
Search intent and observed result types:
Existing page to update, or proposed URL:

## Answer promise
In one sentence, what will the reader be able to decide or do?

## Evidence and factual constraints
- Source URL, relevant fact, owner, and date checked:
- Product specifications and exact product URLs:
- Claims that need review or must not be made:

## Outline
- Opening answer:
- Section 1 and its purpose:
- Section 2 and its purpose:
- Section 3 and its purpose:
- Questions that are out of scope:

## Reader's next step
Relevant product, collection, or supporting guide:
Why this link helps:

## Publishing details
Page / SEO title (include the primary keyword):
H1 (include the primary keyword, with its own wording):
One useful H2 containing the primary keyword:
Slug (primary keyword with hyphens):
First sentence (answer directly and include the primary keyword):
Article summary / excerpt:
Meta description:
Author and tags:
Image direction, source, and alt text:

## Review and measurement
Reviewer:
Publication checklist:
Query/page baseline, if updating:
Change log and follow-up review: